Getting started with Polaroid products

Here’s a detailed guide to getting the best results with Polaroid Originals film. Check the list of contents below for specific points, or have a read through to get the whole picture.

1. Proper storage (undeveloped / unexposed Film)

Proper storage of Polaroid Originals film will ensure that the film chemistry remains stable and that your photos achieve and retain the best color, contrast and detail for as long as possible.

Polaroid Original film packs should be stored in their unopened, sealed packaging in a cool and dry environment. We recommend storing our film flat inside a fridge at a constant temperature between 4 – 18°C / 41 – 65°F. Do not freeze your film packs! This will damage the chemistry and your film will not perform properly when used.

Our film will not perform as desired at cooler temperatures. Therefore, it must be allowed to return to room temperature before use. We recommend allowing at least 1 hour to allow your film to return to ambient temperature before shooting.

Full article: How to store Polaroid film

2. Expiration dates

All Polaroid Original film should be used within 12 months of production date for best results (you can find the production date stamped on the bottom of each film package).

Chemical changes occur as our film ages, and this will eventually affect how well your film performs. While proper storage will mitigate the effects of chemical aging, the expiration date marks the point in this process after which it is unlikely that the film will produce images that meet our standards of quality. You will still still get some variety of result from expired film, but there may be artefacts or defects for which we are unable to accept warranty claims.

3. Camera roller maintenance

In order to spread the chemistry between the negative and positive part of the photo, the picture goes through two rollers found inside the film door of your camera. If they are dirty, the chemistry will not be spread evenly. This is the most common source of undesirable film defects.

Therefore, you should regularly check that the rollers of your camera are clean. They are accessible by opening the film door compartment of the camera, and can be easily cleaned with a soft cloth, dampened with clean water. We recommend checking the rollers of your camera before inserting each pack of film, and cleaning them regularly – even when they look clean to the naked eye.

Full article: How to clean your camera rollers

4. Exposure compensation

Most Polaroid Originals film types have the correct/original ASA and do not require exposure compensation. This list includes: i-Type, 600, Spectra, and 8x10 Film.

The exception is, of course, the SX-70. Polaroid Originals’ current generation of SX-70 film has a slightly higher ASA/ISO than its traditional Polaroid counterpart. This means that our film is more sensitive to light, or “faster”. We recommend that you adjust the exposure wheel or slide on your Polaroid camera 1/3 towards the darken setting when shooting in bright, well-lit conditions.

If you are shooting using your camera’s built-in flash, make sure that the lighten/darken wheel or slider of your camera is adjusted to the middle position. Keep in mind that the built-in flash on Polaroid cameras is usually only effective in a range of 1 – 2.5 meters (3.3 – 8.2 ft).

Full article: Exposure Compensation on your Polaroid Camera

5. Temperature

Polaroid Originals film works best in temperatures between 13 – 28°C (55 – 82°F). Temperatures significantly outside of that range can affect Polaroid Originals instant film in terms of development time and color.

Shooting in the cold (< 13°C):

Below 13°C (55°F), photos tend to emerge over-exposed, lacking color contrast and with a cyan (blue) tint. When shooting at lower temperatures, let your images develop in the inside pocket of your jacket or somewhere else close to your body. We also recommend carrying your camera close to your body in order to keep the film pack and camera at operational temperature.

Shooting in the heat (> 28°C):

Above 28°C (82°F), color photos tend to develop with a yellow/red tint. When shooting at higher temperatures, cool your film packs in the fridge before taking them outside. You can minimize the effect of heat by letting the photo process in cooler surroundings, such as an air-conditioned room, an insulated bag, or beneath a cold beverage (be careful to avoid moisture though!).

Full article: How temperature affects Polaroid film

6. Shield it!

Polaroid Originals film is sensitive to light even after it has been ejected from the camera. During these sensitive first few seconds, the film shield installed on your camera will extend on top of the photo and protect it from light. This allows enough time for the blue opacification layer to spread over the whole image.

After the first few moments have passed, your photo can be removed from under the film shield. However, it will still be sensitive to light! It should still be kept shielded from strong light sources. For example, try to keep the image:

  • Face down on a table
  • Inside a jacket pocket
  • Inside an empty film box

Shielding the photo during development time (check the back of your film package for specific times) will ensure that you get deeper saturation, sharper details and that your final image is not washed out.

Full article: Shielding your photos from light

7. Proper storage (developed film)

After shooting Polaroid film, a number of chemical reactions will continue to occur. This is the only copy of your photo, so do your best to take care of it. This means keeping your photos out of direct sunlight and at a normal temperature.

30 days after exposure:

For long-term storage, we recommend that your photos are not compressed or sealed (in a photo album, for example) for the first 30 days. This will enable the photos to dry out completely and for the chemical processes to halt.

30+ days after exposure:

After 30 days, storing photos in an album or similar fashion is acceptable. Storing your photos in a dry, dark environment protected from UV radiation is always the best practice – if you want to frame your photos, we recommend using frames with UV protection.

Full article: How to store Polaroid film

8. Recycling your film cartridges

We can’t reuse or recycle empty film cartridges on your behalf – sorry!

We recommend recycling empty film cartridges as per the laws in your local area. If you use 600, Spectra or SX-70 film, remember that your cartridges contain a lithium-ion battery, and you should dispose of the plastic cartridge, metal spring and the lithium-ion battery all separately. For a guide on how to do this safely, see our guide below.

Full article: How to recycle your empty film pack

Looking for Polaroid film for your camera but you're not sure which type do you need? Here's a quick overview of the film options you have.

Polaroid Film

On the back of every Polaroid photo, you’ll find a 10-11 digit code. Film produced before 04.18 will have an 10 digit code while film produced after this date will have an 11 digit code.

 

Below is a legend to translate the film type code:

02: B&W film for SX-70
32: B&W film for 600, Image/Spectra, and 8x10
70/72/73/75: Color film for SX-70
80/82/83/85: Color film for 600, Image/Spectra, and 8x10
33: B&W film for i-Type
81/84/86: Color film for i-Type

 

This 10 digit code breaks down into 5 pieces. Each set of 2 digits gives you a specific piece of information:

  • Numbers 1 & 2: Month of production
  • Numbers 3 & 4: Year of production
  • Numbers 5 & 6: Machine used for the production
  • Numbers 7 & 8: Type of film
  • Numbers 9 & 10: Day of production
 
Film produced after 04.18:

  • Numbers 1 & 2: Machine used for the production
  • Numbers 3: Shift number (we're up to running two shifts a day now)
  • Numbers 4 & 5: Day of production
  • Numbers 6 & 7: Month of production
  • Numbers 8 & 9: Year of production
  • Numbers 10 & 11: Type of film


If you ever need to contact Polaroid Customer Support about a problem with your film, it’s very important to provide this number. Our production team keeps a record of defective film productions, so we can pinpoint any problems and make sure we avoid them in the future. It’s also much easier for our Customer Support team to identify potential issues if they know what film they’re dealing with, and when it was produced – you’d be amazed what they can figure out from just a few little numbers.

Polaroid Go

Are you looking for your new Polaroid Go manual or the quick start guide? Download it here


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