Polaroid Now i‑Type Instant Camera - Black & White


Point, shoot, and keep your everyday moments forever with the Polaroid Now. Our new analog instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format.

Brand : Polaroid



The Polaroid Now camera chooses the best lens for you, so you can get sharper photos more easily.

Double Exposure

Capture two moments in the one photograph with the built-in double exposure feature.


Put your self, the people, and the place in one photograph with one-tap self-timer.

Accurate flash

A more humen-friendly flash to make everyone look like they should.

Point and shoot.

It's that simple. Catch all the action as it unfolds with the ease of autofocus.


Be Creative

Capture two perspectives in the one Polaroid photograph with the built-in double exposure feature.


Keep forever.

Watch your moment come to life in that iconic Polaroid frame ready to treasure forever.



  • Dimensions: 3.7 × 4.4 × 5.9 in (94 x 112.2 x 150.2 mm)
  • Weight: 0.95 lbs (434 grams) (without film pack)
  • Battery: High performance lithium-ion battery (750mAh), rechargeable via USB
  • Outer shell: Polycarbonate + ABS plastics
  • Lenses: Optical grade Polycarbonate and Acrylic lenses, coated
  • Shutter system: Custom design, using precision step motor for shutter
  • Autofocus system via 2 fixed focus zones 0.55m-1.3m, 0.6m-infinity
  • Focal length : Close-up (lens 1) 94.96 mm, Distance (lens 2) 102.35 mm
  • Field of view: 41 degrees vertical, 40 degrees horizontal
  • Flash system: Vacuum discharge tube storage
  • Neck Strap and USB charging cable included
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